Monday, 20 February 2012

Digory receives a sign

It’s high time I introduced a key member of the grow team. This is Digory, our twenty year old Land Rover, named rather appropriately by Emma after a character in The Magician’s Nephew who plants an apple and grows a magical tree. After many months of searching we discovered him on new years day last year, which we took as a very good omen for the business that was to launch a few months later.

Undoubtedly possessing the perfect combination of practicality and country charm to represent us on the roads, he was until last week a little anonymous and, well...naked. And so with the help of talented friend Charlotte who created our wonderful logo and looks after all of our branding, we decided it was time to have Digory signwritten.

Throughout the process, I managed to be somehow simultaneously incredibly thankful for Charlotte’s previous experience applying vinyl graphics to Formula 1 cars, and also rather worried about the dubious skills of her assistant. Thankfully, in the end  the results are even better than we had imagined!

Look out for us on the roads around Sevenoaks and Hildenborough, and give us a wave!

The moment of truth – the first sign to go on! 
The dubious assistant tries his hand. Best leave it to the expert, beardy!

Charlotte puts the finishing touches to the side panel