Wednesday, 2 March 2011

New logo

As I’m sure I’ve said somewhere else, when starting a new business venture, it does help to have a most excellent friend who also happens to be a fantastically talented graphic designer. Today after much discussion and many hours of work on Charlotte’s part, we got to see the new logo...and we think it’s just amazing.

We’d asked her to create for us something which represented our passion for what grow is about, in a way which would both appeal to our audience, and represent the personality of the company. What we got surpassed all expectations!

She’s created a marriage of classical typography with an original tableau, constructed from a riot of different leaf forms. This rich foliage softly envelops the company name, but in such a way that the clarity of the text is never compromised. The company descriptor, using a smaller size in the same typeface, appears offset to the side, balancing the whole effect. It’s at once organic and substantial; formal, yet with a touch of whimsy.

I can’t wait for everyone to see it.